So I am not a very good client. I am not following my own advice. How frustrating is that. Who do I complain to about this frustrating client?
Well, I guess that is you. I had planned to get back to publishing my blog at least twice a month. My suggestion to my clients is that you should have at least two months worth of blogs before you start publishing. I didn’t do that. I was so excited about my metaphor of unpacking holiday boxes that I focused on being timely rather than prepared.
So here I am, two weeks later and no new blog. I have 3 incomplete ideas in the works, but no new blog.
Blogging is a great way to increase your SEO (search engine optimization) through natural content on your webpage. More importantly, it is a great resource for your community and your brand. Blogging can tell your nonprofit’s story and explain your mission. Your blogs can become a resource that the community and other organizations reference. (How cool to be referenced in some college kid’s paper). You can feature your clients and involve your volunteers in creating content. An organization can document an amazing event or result.
Steve Shattuck in his book, Robots Make Bad Fundraisers goes into all the ways blogging can add value to not only your website, but to your organization.
Great content is timeless. You can re-share it in the future. You can respond to a donor or volunteer with a link to a previously published blog. Who knows, you may even build enough content for a book (Shameless Plug: Fundraising Is is coming out soon)
So, don’t follow my example, build your blog bank and get publishing. During unique times like this, fundraising professionals need every tool in our toolbox. Look for more blogs from PB&J marComm soon.
