Fundraising has been around for a long time. In a time where we have multiple venues to solicit support, and have technology to make giving easier, the fundamentals to motivating donors are typically the same.
I enjoy the radio shows of the past. The old time crime dramas, the variety shows, armed forces radio network provide a window to another time. Often, there are old Public Service Announcements like the one included about fundraising that America did for the war through bonds. See if you recognize the similarities to today.
It’s upbeat and positive
Even though there is this devastating thing, we are making a difference. Everyone wants to be a part of a winning team. Kate Smith shares “We are selling bonds like wildfire”
Third Party Endorsement
Whether it is an event, campaign or just your annual fund, we all like to share significant supporters. It says that this campaign or organization has value because this big organization supports it. The Leow’s theatres has pledged $100,000.
The Value of a Testimonial
Even though it is in third person, many people could relate to the sacrifice it took to purchase that $25 bond. The scraping together of private funds, stamps, and allotment checks to support her kids who were all serving in the effort. “That $25 bond Mrs. Konnand (sp?) bought was worth $1 million dollars in sacrifice”
Every Gift Matters
We need big gifts, but small gifts also make a difference and this is most of our support. “Oh, I could tell you dozens, hundreds, yes thousands of stories like these” is what Kate Smith shares when talking about a $25 gift from a mother of 4 that have all served. The PSA opens with a $10,000 gift.
Just think, in the 1940’s America raised a little over $185 billion from half the population. People couldn’t round up at the grocery store or text to give. Just like those that gave $427 billion last year, they did so because of a good story, a strong message, and they helped to make a difference.
PB&J marComm is here to help you craft your message, or to listen to your message and offer feedback. We hope you enjoyed this window into the past.
