In a few weeks we will enter the last quarter of the year. Distraction for our donors is everywhere with disasters, political campaigns, and highly charged philosophical debates over history. For the sake of our missions and our organizations, we
Getting new people
The discussion lately has involved in how do you grow your donorbase. In the blog, Is your event worth it, I suggest that 40% of your event attendees needed to be new. That has elicited some questions about “How do
Is that EVENT worth it
Events are a staple for many non-profits. In many cases, organizations even raise money by doing these events. I say that with some jocularity. That is the rub, do you really raise money through an event and how do
Can you explain “it”
In a recent blog, 3 questions, one of the questions I suggested was “Can you explain it?” Last week, I received two solicitations within a day of each other. These appeals exemplify my point better than any metaphor I could
Does It Motivate!
In my last blog, 3 questions about measurement, I received some great feedback, especially about the last two questions: Can you explain it? and Does it motivate? I address “Does it motivate” in this article. Know your people -Understanding what
It is good to give (Especially Locally)
In 2012, two organizations got together and started Giving Tuesday. The spirit was to fall in line with Black Friday, Shop Small Saturday, and CyberMonday. Somewhere in the neighborhood of $116 million was raised for non-profit organizations last year on